Profits track sales volume
Your instincts tell you that your profits depend on getting dollars in the door.
The trouble is that making those extra sales can be an expensive and time consuming business.
- Advertising dollars disappear
- Customer enquiries take time
- Loss leaders dominate the sales profile
- Inventory problems lead to unhappy customers
- Competitors undercut your business
The solution
The solution is a sales process that allows you to focus on the products and services that make the money and design your marketing strategy to deliver measurable results.
Analyse the three stages in the sales process separately.
- Customer acquisition: How do your customers find you?
- Customer relationships: Are you measuring the effort for each customer?
- Closing the deal: How do they make the purchasing decision?
It is surprisingly easy to implement a solution that answers these questions. Most of the answers are simple common sense.
With a small adjustment to your existing marketing campaigns you can take the first step in measuring - and reducing - the costs of your sales cycle.
The second step is to increaase those sales that make you the most money!
Read the theory first.
- The business of process discusses how every business is a process that can be measured and analysed. We wrote this whitepaper for Simbient
- Spend a penny collect a pound is another Simbient Whitepaper written by the Ebono Institute. It explains how cost-cytting can cripple business
- Let's Get Real explains how to work with your customers to help them make the purchasing decision. Designed for long sales cycles, the principles can be applied to all sales.
- The Goal outlines the groundbreaking Theory of Constraints which helps you find the bottleneck in your business.
Or contact us for face to face advice on this simple technique.
