eCommerce that works for you
Your website should be a profit centre.
Many websites have failed to live up to expectations. Common reasons for this are
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- Customers are not buying online
- Processing web sales costs more than it should
- The website is difficult and expensive to operate
- The website is outside the normal business operations
- Your business is not suited to online trading
The solution is to use the Internet to automate those processes that will increase your sales
By analysing your sales process, the unique value proposition of your business and the opportunities for growth, we can use your website to turn your business around.
- Integrated services: Make sure the website reduces the amount of work for each sale
- Meet the customer: Use pathways analysis to identify what customers want
- Automate the right thing: You should only automate processes that will increase profits
With a small adjustment to your existing internet strategy you can begin the process of converting your web-site into a profit centre
Once you start measuring customer responses you'll be surprised what you learn about your business.
Have a look at these examples. These clients maintain their own web-site, generally using simple online, or free tools. The systems behind the site allows their business to keep cugging along with minimal supervision.
- An information based sales process that pre-qualifies customers and encourages them to engage in the company's mission
- Building a database is a key process to maintaining relationships with your customers
- Integrated eCommerce took this site from a simple brochure into a business in its own right.
- Distributed ecommerce allows you to provide affiliate programs to your channel, offer them microsites at reasonable rates, expand your ecommerce sales and amortise the costs of establishing your website.
Or contact us for face to face advice on these strategies.
